All In - All Us

At Studio C, “All In All Us” is more than a phrase. It’s the heartbeat of who we are. It’s the moment someone new walks through the door and instantly feels seen. It’s the laughter that fills the room when we all lose the beat together and keep going anyway. It’s that unspoken reminder that you never have to do this alone.

“All In” means giving what you’ve got that day. Some days that’s fire and focus. Other days it’s just showing up and finding your breath. We celebrate both. “All Us” means no one sits on the sidelines. Every person matters. Every class is better because of the people in it.

Right now, that energy is fueling our Squad Up + Lock In campaign. This is our time to grow together, lift each other higher, and build the kind of community that thrives on encouragement, not ego. We’re inviting new faces in, reconnecting with old friends, and reminding each other that the magic of Studio C isn’t the workout. It’s the people.

When you bring a friend, you’re not just adding another body in class. You’re inviting someone into belonging. You’re helping them find confidence, joy, and community. You’re saying, “Come with me, you’re going to love this.” That’s what “All In All Us” looks like in action.

Here’s how it shows up every day:

• The early risers who drag themselves out of bed for that 5:45 a.m. class and leave smiling.

• The member who cheers for the person next to them during their first Buti class.

• The laughter that rolls through the room when someone forgets the moves and just dances anyway.

• The high fives, hugs, and “see you tomorrow” that happen before anyone even leaves the studio.

• The moments when someone shows up tired or stressed and leaves lighter because the energy of the group lifted them up.

We’ve built this place on movement, music, and community. Every class is a reminder that strength doesn’t just come from the body. It comes from belonging. “All In All Us” means no one is left out, no one is too new, and everyone has a place here.

The Squad Up + Lock In campaign is our chance to keep that momentum going. We want to fill this studio with new energy, more smiles, and more people who believe that fitness can be fun, inclusive, and judgment free. When you invite someone to join, you’re helping grow something that matters.

As we head into the end of the year, let’s go all in together. Show up for yourself, for your squad, and for the community that shows up for you. This is what makes Studio C different. It’s not about perfect moves or matching outfits. It’s about real people who care, connect, and lift each other up.

We’re all in this together. Every laugh, every rep, every beat. Let’s finish the year strong, side by side.

All In. All Us. Always.